The broadcast era is over. The twentieth-century broadcast model of 
centralised, one-way transmission of pre-packaged content to large,
simultaneous audiences is increasingly challenged and complemented by newer
approaches. Content, distribution channels, geographical constraints,
production values, business models, regulatory approaches and cultural
habits are changing as the new media technologies empower users in
unexpected ways and increasingly recast TV as something that audiences
create as well as watch. Cheap hardware and software allow anyone to produce
original or 'mashed-up' videos. The ubiquity of camera-phones and CCTV
redefines reality television. Higher-quality resources bring near-broadcast
quality to video blogs and citizen journalism. Affordable editing resources
allow creative re-mixes of low-brow soap-operas. And sites such as You Tube
demonstrate the online demand for such non-traditional video productio
		
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