What: I will study the publishing market in the Ukraine as long
as the quantity of books published per year along with the quantity of new
authors. I will also do marketing research to study the demands of potential
consumers.
Why: I think the project is important, as it will give opportunity to
people easily and inexpensively publish and distribute their work
How: Taking into consideration the challenges (the distance and shortage of time), I will mainly use surveys and interviewswhich I will conduct using Internet Sample survey questions: 1. Do you write feature
stories, novels, poetry etc.? (if yes, what exactly) 2. Would you use the self-publishing website? (if no, why) 3. Would you use it as a reader? A writer? Both? 4. If you would use it as a reader, what type of books
would you buy? 5. What price of book would you consider acceptable
for you to buy? (price for a book, for a brochure, for a book on good
paper with color illustrations…) 6. If you would use the website as a writer, what price would you give to your book? 7. What functions would you like to see on such a
website? (e.g. publication, selling, blogs, feedbacks, contact the author
etc.)
Scope
and Timeline: Data
collection and managing through surveys and interviews along with designing the mockup
site will take approximately 6 weeks.
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