My media experience is both theoretical and practical. Since I completed
my first undergraduate degree I had been working as a Teaching Assistant in a
number of journalism courses. I had interest in journalism which led to my
second undergraduate degree. I was interested in television and was working as
a journalist and editor of several TV programs produced by University for the
First National Ukrainian Channel. During my study I had an internship in
political Web-news-agency from where my interest in Web-media appeared. That
interest resulted in my thesis about Web-journalism in the Ukraine. The sum of two my major professional
interests – TV and Web-media - led me to the graduate school where I hope to explore
Web-media as more interactive means of communication. I feel more comfortable
with audio-visual mode of presentation, but realizing that Web-media comprises
all modes of presentation I hope to master all of them during my graduate
Web-media in my home country is only starting to appear and to develop.
Most of the existing Web-newspapers, magazines, channels are just ‘clones’ of
regular media. I would like to study both theoretically and practically the
peculiarities and the work of Web-based TV and radio stations and I hope to
contribute to the development of new media in Ukraine. That is why I would like
to have media management skills as I will need to manage the work of Web-TV and radio.
If I should name authors, media creators, classes etc. which influenced
my vision, I would name the media education system in the USA as a whole. Here, reading
books, articles, attending classes I looked at the field from different angle.
Media now is really new and there are a lot of unexplored things. Doing my
undergraduate degree I was taught that there was nothing new in media and
everything is well-established - there are 3 types of media: print, radio and
TV… and that is all, nothing can be changed. Until recently, most scientists in
have denied that Web-media is a new type of media. They say that it is just a
representation of print, radio and TV media in Internet. One of the reasons I
came to study to US is to learn how to prove otherwise. I hope that media study
will change and I will take part in this process.
One of the things I am looking for in graduate study is new ideas. I was
thrilled by Alan Fletcher’s book ‘Looking Sideways’ as I felt it somehow
describes my inner world. ‘Brilliant ideas like truffles are rare and only
possible given special conditions’ (Alan Fletcher, Looking Sideways, 73).
In my media career I hope to find some new approach, invent something new in
established ‘old’ media. That is the question that excites me – finding new,
making ‘invention’. Media has so much hidden things which need to be revealed.
I hope I will reveal some of them.
By ‘old’ and ‘new’ media I mean media which used to be and media which is
now in the era of convergence technologies. Henry Jenkins, one of America’s
most respected analysts, describes old media as follow - “Each media had its
own distinctive functions and markets, and each was regulated under different
regimes, depending on whether its character was centralized or decentralized,
marked by scarcity or plentitude, dominated by news and entertainment, and
owned by governmental or private interests” (Henry Jenkins, Convergence
Culture: Where Old and New Media Collide, 10). All of that does not work now,
when all different means of media merge. So, telling that I want to create
something new I mean revealing the impact of convergence on society and taking
it into consideration while creating new programs on TV or radio. I hope that
one of the conditions which will help me to do this will be my graduate study,
my professors, my fellow students, new experience in general. Richard Sennett
would call all this factors ‘the workshop’. ‘Workshop is a productive space in
which people deal face-to-face with issues of authority’ (Richard Sennett, The
Craftsman, 54). And besides all of that the main workshop for me is The New
School itself. That is the place where workshop ‘balances tacit and explicit
knowledge’ (Richard Sennett, The Craftsman, 78). I am going to make use of
classes, libraries and other resources the school offers. For example, this
semester I’m taking a class Immediacy: Creating an On-line Journal where each
of the students actively participates in the creation of Web-journal both in
editing and design. So, I am coming closer to the area of my
At School one is immersed in the field of media or arts as most are
pursuing careers in this area. Like in Sennett, workshop is not only place
where craftsman works, but where he lives, the place from where he percepts the
world. So, once again the NewSchool turns to be our
According to Sennett we are apprentices and our professors are masters.
It is really so, but unlike that time when apprentices were limited in their
study and work (they had been working in the same workshop for years and were
taught by the same and the only master), our possibilities are limitless. That
is the best thing, I think. We decide ourselves how to shape our knowledge and
To conclude, I would like to tell about some media-related questions that
excite me and that I hope to solve during my study.
-What are the main peculiarities and differences in
Web-TV and Web-radio production comparing with ‘regular’ TV and radio?
-How to increase interactivity in TV and radio?
-What new forms of Web-TV and Web-radio can exist,
besides existing nowadays?
-What new approaches in production should be used (new
genres, new way of editing etc.)
-What should be taken into consideration while creating
product from the point of view of convergence technologies?
-The legal issues of Web-media.
Here is a map where I tried to show my past in media experience and
future which gives me The New School.
THE NEW SCHOOL
LinguisticsJ o u r n a l i s m
1. Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New YorkUniversity Press, 2006.
2. Fletcher, Alan. The Art of Looking Sideways. Phaidon Press.
3. Sennett, Richard. The Crafstman. YaleUniversity
Category: Research | Added by: admin (2008-11-15)
| Author: Shushanik