One of the
things I am looking for in graduate study is new ideas. I was thrilled by Alan
Fletcher’s book ‘Looking Sideways’ as I felt it somehow describes my inner
world. ‘Brilliant ideas like truffles are rare and only possible given
special conditions’ (Alan Fletcher, Looking Sideways, 73). In my media
career I hope to find some new approach, invent something new in established
‘old’ media. That is the question that excites me – finding new, making
‘invention’. Media has so much hidden things which need to be revealed. I hope
I will reveal some of them.
By ‘old’ and ‘new’ media I mean media which used to be
and media which is now in the era of convergence technologies. Henry Jenkins,
one of America’s most respected analysts, describes old media as follow - “Each
media had its own distinctive functions and markets, and each was regulated
under different regimes, depending on whether its character was centralized or
decentralized, marked by scarcity or plentitude, dominated by news and
entertainment, and owned by governmental or private interests” (Henry Jenkins,
Convergence Culture: Where Old and New Media Collide, 10). All of that does not
work now, when all different means of media merge. So, telling that I want to
create something new I mean revealing the impact of convergence on society and
taking it into consideration while creating new programs on TV or radio. I hope
that one of the conditions which will help me to do this will be my graduate study,
my professors, my fellow students, new experience in general.
