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Main » 2008 » November » 6 » Matrix. Transmedia Storytelling. Extracts from Henry Jenkins' book
Matrix. Transmedia Storytelling. Extracts from Henry Jenkins' book
11:26 PM
The prerelease advertising for the first film tantalized consumers with the question, “What is the Matrix?” sending them to the Web in search of answers. Its sequel, The Matrix Reloaded (2003), opens without a recap and assumes we have almost complete mastery over its complex mythology and ever-expanding cast of secondary characters. It ends abruptly with a promise that all will make sense when we see the third installment, The Matrix Revolutions (2003). To truly appreciate what we are watching, we have to do our homework.

…works are attracting 3 very different kinds of consumers: “the actively engaged real-time viewers who find suspense and satisfaction in each single episode; the more reflective long-term audience who look for coherent patterns in the story as a whole; the navigational viewer who takes pleasure in following the connections between different parts of the story and in discovering multiple arrangements of the same material” (Janet Murray).

Transmedia storytelling is not new – Jesus Christ in Middle Ages, Homer's “Odysseus” also relied on knowledgeable audience.

“Lord of the Rings” – Our hope is that you would play the game and that would motivate you to watch the films with this new piece of knowledge which would shift your perception of what has happened in the previous films.

Knowledge communities – gathering information, tracing allusions, constructing timelines. Nobody “got it”, but the community dig deeper into the bottomless text.

The Matrix may be the next step in the process of cultural evolution – a bridge to a new kind of culture and a new kind of society. In a hunting culture, kids play with bows and arrows. In an information society, they play with information.
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Wants to Occupy 3 rd of Hudson Back yards Structure

Kohn Pedersen Relaxing AssociatesA rendering in the new podium that Coach will certainly anchor with Hudson Back yards. Mayor Erika R. Bloomberg mentioned Tuesday that Coach Inc. would buy over 600, 000 square feet inside first podium from the Hudson Back yards site in the major breakthrough for the longgestating progress task.マークバイマークジェイコブス "This offer means that the market industry has used: The Far West Side's financial potential has now become a monetary actuality, " typically the mayor said to produce the headline, associated with city officers and real-estate management.ケイトスペード バッグ Instructor, the additional maker of handbags along with other leather items, would occupy the bottom third of a 1 . 7millionsquarefoot structure, being on thirtieth Street and 10th Avenue. Typically the tower is component of a recommended a few. 5millionsquarefoot complex, encompassing an additional tower and a sevenstory list space, that will stretch through several hindrances, between thirtieth and 33rd Pavement and 10th as well as 11th Strategies.コーチ バッグ Construction in the initial podium is supposed to begin in 2012 and also to be completed through 2015.

Coach's ceo, Lew Frankfort, mentioned the company will relocate its corporate headquarters and just one, 500 employees from its current offices along thirty fourth Street into the new building. Even though the site are not some sort of manufacturing facility, employees there will probably include artists who create Coach's selections, prototypes along with limited edition merchandise.ミュウミュウ 財布 The tower is a part of a proposed 26acre mixed employ project, currently being developed over productive railyards by Related Companies, in partnership with Oxford Properties Group. The master policy for the venture includes 6 mil square feet of economic work place, a single million square feet of list space, your five, 000 rentals in nine residential buildings, the 150room hotel room, a cultural center, and a new general public school. The web page could well be reachable by a new off shoot of the No . 7 subway brand, which can be scheduled to be completed through December 2013. Christine D. Quinn, the speaker from the City Council, praised Discipline for the selection to move to be able to Hudson Gardens. "Finally, we're going to give you a constructing as nice as the pocketbooks, very well she stated.

The particular tower Coach can occupy is next to the particular northernmost component to positive aspects Range. It will likewise abut the complex's suggested cultural middle, that this designer Diller Scofidio plus Renfro are assisting to contemplate. The superior said he was hoping that the ethnical center would household art représentation, theatrical activities, movie originel and, eventually, Fashion Few days, which currently takes place in Lincoln Middle. Metropolis also introduced that CSX Transportation Inc. provides agreed in principle to donate the third and last section of the High Line elevated railbed, that may enable the park to become concluded. The new halfmile segment, which hugs the West Edge Railyards, operates west to 12th Avenue, by 30th Street along with 10th Method, and continues northern to 34th Avenue. In june 2006, CSX provided the part of benefit Line to the south of 30th Avenue to the town. The newest commitment, and that is at the mercy of final conditions, will also preserve the spur that crosses over 10th Ave at 30th Road.

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