Main » 2008 » November » 6 » Matrix. Transmedia Storytelling. Extracts from Henry Jenkins' book
Matrix. Transmedia Storytelling. Extracts from Henry Jenkins' book
11:26 PM
The prerelease advertising for the first film tantalized
consumers with the question, “What is the Matrix?” sending them to the Web in
search of answers. Its sequel, The Matrix
Reloaded (2003), opens without a recap and assumes we have almost complete
mastery over its complex mythology and ever-expanding cast of secondary
characters. It ends abruptly with a promise that all will make sense when we
see the third installment, The Matrix
Revolutions (2003). To truly appreciate what we are watching, we have to do
our homework.
…works are attracting 3 very different kinds of consumers:
“the actively engaged real-time viewers who find suspense and satisfaction in
each single episode; the more reflective long-term audience who look for
coherent patterns in the story as a whole; the navigational viewer who takes
pleasure in following the connections between different parts of the story and
in discovering multiple arrangements of the same material” (Janet Murray).
Transmedia storytelling is not new – Jesus Christ in Middle Ages, Homer's
“Odysseus” also relied on knowledgeable audience.
“Lord of the Rings” – Our hope is that you would play the
game and that would motivate you to watch the films with this new piece of
knowledge which would shift your perception of what has happened in the
previous films.
Knowledge communities – gathering information, tracing
allusions, constructing timelines. Nobody “got it”, but the community dig
deeper into the bottomless text.
The Matrix may be the next step in the process of cultural
evolution – a bridge to a new kind of culture and a new kind of society. In a
hunting culture, kids play with bows and arrows. In an information society,
they play with information.
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