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Blog


Rather vivid example, as for me...

http://adsoftheworld.com/blog/ivan/2007/apr/11/the_difference_between_marketing_pr_advertising_and_branding

Views: 943 | Added by: admin | Date: 2009-02-12 | Comments (0)

English poet and novelist Thomas Hardy once said, “A man’s silence is wonderful to listen to”. This could be taken as a motto of my essay, as in two of my recordings made for the first assignment I listened to the silence. Both times it turned out not to be as silent as I imagined. Moreover, in each of the recordings it is very different. It appeared that my ear very often does not pay attention to many of the surrounding sounds.

The first recording I made at home – in a small and closed space. When I was making it, I thought that there would be just nothing, but it appeared that though it was quite in the room, there were also other sounds – steps, mouse scrolling or car passing near the window. The conclusion that can be drawn is that the thing we usually assume as silence actually is not so silent.

The second recording was from a ... Read more »
Views: 844 | Added by: admin | Date: 2009-02-03 | Comments (0)

I decided to take designs of Soviet ads at the beginning of 20th century.
Also, I took a cover of a French magazine "Esquire". The design dates to 1960s.

Good



This is the ad of a soap. I think it is a good one, as it is harmonius, unusual - soap is placed on snowy mountains which is unexpected and makes people associate it with snow, white, clean... The soap is situated in the middle of a picture which makes us pay attention to it, but at the same time this position is not very obvious, as it is in harmony with all the other objects in the picture. At the same time the style of the poster gives the eye a flow from the moon down to the soap, mountains and the brand, which is wisely written with warm color on the picture made of cold colors - this makes contrast and emphasises the brand better.

... Read more »
Views: 919 | Added by: admin | Date: 2009-01-31 | Comments (0)

My article was published in the Immediacy issue. I looked at the image of the U.S. which was created by mass media and the difference with real picture. Check it in the Publisher or in the Immediacy website
Views: 911 | Added by: admin | Date: 2008-12-23 | Comments (0)

Here is the project we made for our Ideas class.
Nick Bongiorno, Lingling Zhu and me :)
We contrasted three nations (U.S., the Ukraine and China) in political perspective.
The project covers 3 topics:
1. The behaviour of politicians during the "crysis" period - meaning that they become more "simple" and "friendly" to the public
2. Media supression and censorship
3. How politics is conducted in above countries


Views: 861 | Added by: admin | Date: 2008-12-21 | Comments (0)

We were presented this video during one of the lectures. It is really impressive. It made me think and realize what a huge impact new technologies have and how they transform the world...





Views: 927 | Added by: admin | Date: 2008-12-05 | Comments (0)

By 1991 mass media in the Ukraine was state only. After the collapse of Soviet Union and independence of the Ukraine a lot of privately owned media appeared.

Nowadays best media in the country are privately owned. The most popular TV and radio channels, as well as most readable newspapers and magazines are private. There are state TV channels, the biggest of which is Ukrainian First National Channel, but though it is the only channel which is broadcast in all parts of the country, its rating is very low comparing to the other channels. State channels do not have enough money thus their programming is very poor. At the same time private channels have what to offer to the viewer - they can afford themselves to create interesting and bright programs, as well as buy foreign TV shows and soap operas. Only on private channels it is possible to see Oprah's show or Ukrainian versions of "Big Brother", "American Idol", "Swan" or "Dancing with the Stars". Best journalists and "stars" a ... Read more »
Views: 814 | Added by: admin | Date: 2008-11-14 | Comments (0)

I've found interesting and pretty easy Web Design Tutorial for beginners. It tells about web-page and web-site building, HTML, CSS in a very easy manner. I liked it...
http://www.how-to-build-websites.com

There are a lot of useful and interesting links in the previous website. For example this one http://www.websitetemplates.name Though templates here are not free, you can find a lot of things to draw inspiration from.

http://www.killersites.com is a wider version of the first one. Here you can find a lot about Flash, free video tutorial of Dreamweaver and many other useful and interesting things...

I liked this a lot www.wittycomics.com - creating a comic.

Color Palette generator www.degraeve.com/color-palette. There are some other interesting links on this ... Read more »
Views: 1330 | Added by: admin | Date: 2008-11-12 | Comments (0)

According to presentation Andrew Bobrow gave us in class, constructive mode of screen design main features are:

- Pure design.
- Uses formal visual attributes.
- Constructivist sequences found inmany music videos, TV spots and feature films
- The primary focus is about “look”, rather than “story” or “content”.
- We use the word “constructive” because it echoes a fascination with the elements of design as they were seen and used just before and after World War II by artists and theorists of the Bauhaus school, as well as proponents of the Dadaist and, of course, the Constructivist movements.

Here are my favorite constructive peices...

Dare. Change

... Read more »
Views: 821 | Added by: admin | Date: 2008-11-06 | Comments (0)

The prerelease advertising for the first film tantalized consumers with the question, “What is the Matrix?” sending them to the Web in search of answers. Its sequel, The Matrix Reloaded (2003), opens without a recap and assumes we have almost complete mastery over its complex mythology and ever-expanding cast of secondary characters. It ends abruptly with a promise that all will make sense when we see the third installment, The Matrix Revolutions (2003). To truly appreciate what we are watching, we have to do our homework.

…works are attracting 3 very different kinds of consumers: “the actively engaged real-time viewers who find suspense and satisfaction in each single episode; the more reflective long-term audience who look for coherent patterns in the story as a whole; the navigational viewer who takes pleasure in following the connections between different parts of the story and in discovering multiple arrangements of the same material” (Jane ... Read more »
Views: 53546 | Added by: admin | Date: 2008-11-06 | Comments (358)

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