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Main » 2009 » March » 14 » 10 ways newspapers are using social media to save the industry
10 ways newspapers are using social media to save the industry
2:29 AM

This appeared on the social networking blog the day before yesterday. The 10 ways:

1. Twittering headlines

2. Buying social media networks outright (mentions Gannett and Ripple6)

3. Creating online forums to attract readers

4. Amassing and monetizing user-generated content (Cincinnati Inquirer created a photo-sharing site and sells the top photos as books)

5. Story-based communities. People talk online about news events

6. Collaborative outsourced news sources.

7. Customized delivery: "Denver-based MediaNews Group, publisher of such major dailies as the Denver Post and Oakland Tribune, has announced plans to test a “customized news delivery service called ‘I-News’ or ‘Individuated News” which would allow subscribers to choose their news from various parts of the country and on various topics.

8. Branded communities. St. Louis Post-Dispatch creates custom web communities on topics such as weddings, which help advertisers target their audiences.

9. Publishing apps for third parties which are mashups of their own content, perhaps other content, and whatever the 3rd party wants, I guess.

10. Just plain going online-only. "This is the ultimate way to save a paper through social media: make the Web its only channel of distribution, and leverage the history of the brand. Loyalty won’t be hard to track, and the test of that loyalty will be the price point established by subscriptions, for individual sections or the entire publication. The argument “would you save this paper for the price of a latte?” becomes very cogent, especially in Seattle"

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