Awareness of the five forces can help a company understand the
structure of its industry and stake out a position that is more
profitable and less vulnerable to attack. After watching the video about
Porter's Five Competitive Forces That Shape Strategy, I became very interested in the issue and started searching for more information. I found this article in www.mindtools.com which explains the Five Forces in more detail and gives examples.
Porter's
Five Forces
Assessing the Balance of
Power in a Business Situation
The
Porter's 5 Forces tool is a simple but powerful tool for understanding
where power lies in a business situation. This is useful, because it
helps you understand both the strength of your current competitive
position, and the strengt
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