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Main » 2009 » March » 20
Views: 1654 | Added by: admin | Date: 2009-03-20 | Comments (0)

Information is taken from www.seosmarty.com

Color is a crucial element of a brand identity. We immediately associate skype with blue color StumbleUpon with green, Yahoo with red. Website color scheme can make us to leave immediately or to stay for a minute if it looks appealing. Color evokes positive associations and thus forms initial opinion of the brand. The choice of your brand color can thus stand for:

  • your new visitors’ enrollment and participation (by attracting their attention);
  • your brand awareness (by sticking into memory);
  • your brand positive or negative associations (by boosting memories of what people like/dislike).

General “Color in Business” Theory:

... Read more »
Views: 1490 | Added by: admin | Date: 2009-03-20 | Comments (0)

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