Information is taken from www.seosmarty.com
Color is a crucial element of a brand identity. We immediately
associate skype with blue color StumbleUpon with green, Yahoo with red. Website color
scheme can make us to leave immediately or to stay for a minute if it
looks appealing. Color evokes positive associations and thus forms initial opinion of the brand. The choice of your brand color can thus
stand for:
- your new visitors’ enrollment and participation (by attracting their attention);
- your brand awareness (by sticking into memory);
- your brand positive or negative associations (by boosting memories of what people like/dislike).
General “Color in Business” Theory:
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