Information is taken from www.seosmarty.com

Color is a crucial element of a brand identity. We immediately associate skype with blue color StumbleUpon with green, Yahoo with red. Website color scheme can make us to leave immediately or to stay for a minute if it looks appealing. Color evokes positive associations and thus forms initial opinion of the brand. The choice of your brand color can thus stand for:

• your new visitors’ enrollment and participation (by attracting their attention);
• your brand awareness (by sticking into memory);
• your brand positive or negative associations (by boosting memories of what people like/dislike).

General “Color in Business” Theory: